Overview
Objective
approach
original version
Final outcome
Recipe (58.1%)
Sarah Johnson
User Needs
User Satisfaction
An encyclopedia provides detailed information on essential oils and recipes.
Happy
Solution A
Design a task flow with one task per page
PROS:
Improved user comprehension
Enhanced user control
Reduced cognitive load
CONS:
Too many steps for Aromatherapist to check recipes
Disrupted immersion
Solution B
Split task flow into two streams for two user groups
PROS:
The least amount of friction for both user groups
Provide a more relevant experience
Higher efficiency
CONS:
Users may be confused about which flow to choose
Higher design and development costs
Solution C
Design a task flow with one task per page
PROS:
Simplified design and development
Higher efficiency
Enhanced user control
CONS:
Still might cause information overload for freshman
Reduced scalability
A combination of solution A, B, and C.
PROS:
Solution A suits essential oils freshman, since it's simple and easy.
Solution C suits aromatherapists, since they can easily overview all the information they need.
Solution B could provide higher efficiency for both user groups.
CONS:
Higher design and development costs
Health Issue Page
Homepage
Reason:
User can access this feature easily and intuitively.
Make the essential oil recipe customization flow more seamless and immersive.
Provide more informative search result page which suits Aromatherapists' needs.
How to ensure my solution is effective ?
Wireframe
health issue card design
Old Version
New Version
Recipe information card Design
Version 1
Final Version
Recipe information card Design
Option A
Vertical Scrolling Cards
Option B
Horizontal Scrolling Cards
Final outcome
Takeaway
🎁
Takeaway
Fully understand user needs and designing a coherent task flow are pivotal to the entire product.
Comparing product design to building a house, user needs are the foundation, while the task flow is the framework.