Redesign the experience of
Redesign the experience of
Redesign the experience of
Redesign the experience of
Redesign the experience of
Redesign the experience of
finding and customizing essential oil recipes
finding and customizing essential oil recipes
finding and customizing essential oil recipes
finding and customizing essential oil recipes
finding and customizing essential oil recipes
finding and customizing essential oil recipes
Company
Company
Company
Company
Company
Company
Yuanxin Tech.
Yuanxin Tech.
Yuanxin Tech.
Yuanxin Tech.
Yuanxin Tech.
Yuanxin Tech.
Time
Time
Time
Time
Time
Time
8 weeks, Oct 2023
8 weeks, Oct 2023
8 weeks, Oct 2023
8 weeks, Oct 2023
8 weeks, Oct 2023
8 weeks, Oct 2023
Current State
Current State
Current State
Current State
Current State
Current State
Ship
Ship
Ship
Ship
Ship
Ship
Team
Team
Team
Team
Team
Team
Product Designer (Me), Product Manager, Front-end Engineer
Product Designer (Me), Product Manager, Front-end Engineer
Product Designer (Me), Product Manager, Front-end Engineer
Product Designer (Me), PM, Front-end Engineer
Product Designer (Me), Product Manager, Front-end Engineer
Product Designer (Me), Product Manager, Front-end Engineer
Final Outcome
Final Outcome
Overview
Product Introduction
Product Introduction
Dr. Mom
Dr. Mom
Dr. Mom is a comprehensive app featuring an encyclopedia of essential oils and recipes.
Dr. Mom is a comprehensive app featuring an encyclopedia of essential oils and recipes.
What are essential oils and recipes?
What are essential oils and recipes?
What are essential oils and recipes?
What are essential oils and recipes?
Final outcome
Business Goal
Business Goal
Why didn't users subscribe?
I decided to gather insights by reviewing user notes in app and analyzing user search data.
I decided to gather insights by reviewing user notes in app and analyzing user search data.
Users’ notes
🔸 Most users use essential oils to treat health conditions, with 98% of user notes focusing on how they use essential oils to benefit their health.
🔸 Most users use essential oils to treat health conditions, with 98% of user notes focusing on how they use essential oils to benefit their health.
Users’ notes
Sarah Johnson
Yesterday, my son scalded his hand with boiling water, causing a large blister. I had him apply lavender oil twice, and it's stopped hurting. Today, I mixed it according to the recipe and will continue to apply it to see how many days it takes to heal.
Yesterday, my son scalded his hand with boiling water, causing a large blister. I had him apply lavender oil twice, and it's stopped hurting. Today, I mixed it according to the recipe and will continue to apply it to see how many days it takes to heal.
Joy Chen
My daughter had a stomach ache today, and upon examination, it was diagnosed as mesenteric lymphadenitis. I used thyme, tea tree, and peppermint oils, applying them four times a day. After two days, she said her stomach no longer hurt.
Joy Chen
My daughter had a stomach ache today, and upon examination, it was diagnosed as mesenteric lymphadenitis. I used thyme, tea tree, and peppermint oils, applying them four times a day. After two days, she said her stomach no longer hurt.
Nicole B
My high school-aged child came home coughing non-stop last night. I had them eat a drop of Monarda with bread, and the effect was almost immediate. After eating, the coughing nearly stopped and even when it occurred, it was much less severe.
My high school-aged child came home coughing non-stop last night. I had them eat a drop of Monarda with bread, and the effect was almost immediate. After eating, the coughing nearly stopped.
Jessica Liu
I had a dry cough and applied a mixture of 2 drops of fir oil with 5 drops of coconut oil to my chest and the back of my neck. After using it continuously for 3 days, I felt much better. 。
so, users didn’t subscribe because...
Our service didn't fulfill the key user needs. Our product helps users find recipes for their health issues, but we haven't fully guided them on using essential oils for treatment.
Our service didn't fulfill the key user needs. Our product helps users find recipes for their health issues, but we haven't fully guided them on using essential oils for treatment.
What we provided
What we provided
What we provided
📚
📚
What user needs
📚
VS
VS
What user needs
What user needs
👩🏻⚕️
An encyclopedia provides detailed information on essential oils and recipes.
An encyclopedia provides detailed information on essential oils and recipes.
VS
A doctor treats health conditions through essential oils.
A doctor treats health conditions through essential oils.
so, users didn’t subscribe because...
Why didn't users subscribe?
How to bridge the gap?
💡
My Approach
Redesign the experience of using essential oils to treat health conditions
What’s the problem of current experience?
To answer this question, I conducted user research and use the Psych Framework to visualize experiences and build user empathy and found gaps.
To answer this question, I conducted user research and use the Psych Framework to visualize experiences and build user empathy and found gaps.
The current experience of using essential oils to treat health conditions
The current experience of using essential oils to treat health conditions
Click to read the whole story
Click to read the whole story
I summarized feedback from Yin and multiple users into a user journey map.
I summarized feedback from Yin and multiple users into a user journey map.
Click to enlarge
Click to enlarge
Click to enlarge
Click to enlarge
What’s the problem of current experience?
So, What's happening?
Based on user journey map, I summarized two pain points.
Based on user journey map, I summarized two pain points.
🤯
🤔
Pain point
Pain point
Information Overload
User Hesitation
🤯
Pain point
Information Overload
🤔
Pain point
User Hesitation
So, What's happening?
💡
My Approach
Redesign the experience of using essential oils to treat health conditions
How to bridge the gap?
How to address pain points ?
🤯
🤯
Why did User feel information overload?
🎢
Cause of overload
Disorganized and clutter task flow
Related tasks haven’t been grouped
Related tasks haven’t been grouped
Lack of logic behind some tasks
Lack of logic behind some tasks
⚖️
Solution
Optimize the task flow logically
Decompose complex tasks with many choices into simpler steps
Combine related tasks
old flow
old flow
New flow
New flow
🎢
Cause of overload
Disorganized and clutter task flow
⚖️
Solution
Optimize the task flow logically
🤔
Why did User feel hesitated?
🧩
Cause of Hesitation
Lack of auxiliary information
📊
Solution
Add auxiliary information
new Information architecture
new Information architecture
🧩
Cause of Hesitation
Lack of auxiliary information
📊
Solution
Add auxiliary information
How to address pain points ?
🤔
Why did User feel hesitated?
How to ensure my solution is effective ?
Wireframe
health issue card design
Old Version
New Version
Recipe information card Design
Version 1
Final Version
Recipe information card Design
PROS
Natural Scrolling Habit
More Content Accommodation
CONS
Space Consumption
Information Overload
Layout Restrictions
PROS
Natural Scrolling Habit
More Content Accommodation
CONS
Space Consumption
Information Overload
Layout Restrictions
PROS
Natural Scrolling Habit
More Content Accommodation
CONS
Space Consumption
Information Overload
Layout Restrictions
PROS
Natural Scrolling Habit
More Content Accommodation
CONS
Space Consumption
Information Overload
Layout Restrictions
PROS
Natural Scrolling Habit
More Content Accommodation
CONS
Space Consumption
Information Overload
Layout Restrictions
PROS
Natural Scrolling Habit
More Content Accommodation
CONS
Space Consumption
Information Overload
Layout Restrictions
PROS
Content Focus
Space Efficiency
CONS
Discoverability Issues
Inconvenient Operation
Limited Content Display
PROS
Content Focus
Space Efficiency
CONS
Discoverability Issues
Inconvenient Operation
Limited Content Display
PROS
Content Focus
Space Efficiency
CONS
Discoverability Issues
Inconvenient Operation
Limited Content Display
PROS
Content Focus
Space Efficiency
CONS
Discoverability Issues
Inconvenient Operation
Limited Content Display
PROS
Content Focus
Space Efficiency
CONS
Discoverability Issues
Inconvenient Operation
Limited Content Display
PROS
Content Focus
Space Efficiency
CONS
Discoverability Issues
Inconvenient Operation
Limited Content Display
Option A
Vertical Scrolling Cards
Option B
Horizontal Scrolling Cards
Takeaway
🎁
Takeaway
Fully understand user needs and designing a coherent task flow are pivotal to the entire product.
Comparing product design to building a house, user needs are the foundation, while the task flow is the framework.