Design a user-friendly, AI-driven aromatherapy consultation experience
overview
Product Introduction
Aura
Introducing Aura, your personal AI aromatherapist. Aura helps you unwind, focus, and find well-being through the power of essential oils.
What are essential oils and recipes?
the Market of aromatherapy
USD 2 Billion
Market Value (2022)
12.6%
Growth Rate
Which are the driving factors of the market?
Increasing awareness of the potential health benefits of essential oils
Rising stress levels leading to a demand for relaxation techniques
Growing consumer preference for natural products
the Challenge of traditional aromatherapy
Difficulty finding qualified practitioners
Sharing a health issue with strangers can be stressful and nerve-wracking
Cost of consultations and essential oils
oppotunity of AI aromatherapist
🕒
24/7 availability
🙎🏻
Personalized experience
🔒
Enhanced safety and trust
Domain Knowledge Research
User Research
Target Users
👀
target user
Essential oil curious
Referral by friends or found in spas
Like the aroma of essential oils
Use them for sleep or mood concerns.
Persona
Caron Flora
Age: 32-55 years old
Job: Natural Grocery Store
Family: Married, two children
Motivation
People use essential oils to seek relaxation and create a calming atmosphere.
Use Cases of Essential Oils
😴
Improved Sleep
😌
Stress Relief
😃
Enhanced Mood
Frustration
🤯
Hard to find suitable oils
😵
Safety Concerns
😵💫
don't know the usage
User Needs
Find suitable and personalized essential oils and recipes easily.
Relieve the pressure from work and life.
Provide more evidence to confirm the safety of essential oils.
Quote
“I'm overwhelmed by all the essential oil recipes online. it's hard to know which one is right for me.”
User journey Map
The happy path of an essential oil curious person finding an essential oil and using it.
Key Moments
Hear about essential oils from a friend
Research essential oils
Choose an essential oil
Purchase the essential oil
Plan to use the oil
Use the essential oil
Oppotunities
Considering that users may start with low emotional states, we need to design an experience that can help them improve their mood.
Create a short guide to introduce essential oils to users.
Offer a tool to help users find the perfect essential oil for their desired outcome.
Guide users on essential oil usage options before purchase
Inform users about the essential oils they've bought while they wait for delivery.
When essential oils aren't available for instant solutions, we need to offer simple ways to help users with their emotions.
POV
Essential oil beginners need basic knowledge about essential oils because it can help them use essential oils safely.
Essential oil beginners need an easy experience when finding essential oils, since they lack the patience and domain knowledge to make complex decisions.
Essential oil beginners need an experience that calms them down and makes them relaxed since they primarily use essential oils for mood concerns.
How might We…
👩🏻⚕️
How might we
How might we provide an easy and simple essential oil recipe finding experience for essential oil curious while help them bridge the knowledge gap ?
Task flow
Task flow: aromatherapy consultation for physical issues.
State your needs to the AI.
Describe your symptoms for AI analysis.
Select the most urgent symptoms for immediate attention.
Specify the equipment you possess for the remedy.
Input or select the time you can dedicate to using essential oils.
Review the recommended usage frequency and density determined by the AI, along with the reasoning behind it.
Examine the essential oil suggested by the AI, along with the rationale.
Review the recipe provided by the AI, including real case scenarios behind it.
Customize the recipe according to your preferences.
Review the final recipe.
Save the customized recipe to your recorded use case for future reference.
Task flow: Learn knowledge of essential oils
Usability test
Wireframe
Iteration
🤯
Pain point
Information Overload
User felt overwhelmed in this page, since the interactive options are not well organized and structured.
Before
After
🤯
Pain point
Confusion
Users are confused and uncertain if this function is meant only for those who want to use essential oils to address physical health issues, and not for mental health concerns.
Before
After
Style guide
Final outcome
Flow of learning the knowledge of essential oils
Flow of asking questions
